Pay your creators from the revenue their videos actually make.
Invite creators, brief them in app, approve the winners, and push them straight to Meta. Creators earn a cut of what their videos make.
One loop, from brief
to paid out.
Everything a UGC program needs already lives in one workspace, so nobody is chasing a spreadsheet, a WhatsApp thread or a Dropbox link.
- 01Invite
Send a link. Creators land in your workspace with terms already attached.
- 02Brief
Attach the brief, send product, keep every chat in the same thread.
- 03Approve
Review uploads side by side, request revisions, approve the keepers.
- 04Run
Push straight into your Meta ad account, named and grouped for you.
- 05Pay
Royalties accrue against real spend. One click pays every creator.
Review the work,
then ship it to Meta.
Approve a batch of videos and upload them into your own ad account without leaving the tab. Campaign, ad set, naming convention and creator credit all come along.
- Bulk upload approved creatives, all into one adset or one each
- Ad set templates so budgets and audiences stay consistent
- Live status on every ad, pulled back from Meta
Creators can see
what each video
pays them.
No more asking how the ad went. Creators get impressions, clicks, CTR and earnings per video, plus the terms you set for them in plain language.
- Per creator terms, for example 15% of royalties capped at $300
- Cash out to a connected Stripe account when the hold clears
- Creators never see your ad account, only their own numbers
The admin part is
mostly gone.
Product requests, shipping, terms and payouts used to be four tools and a spreadsheet. Now they are four screens in the same place.
Approve a request,
Shopify ships it.
A creator asks for the new flavour. One click pushes a real order to your Shopify store and the tracking shows up in their app.
Pay the whole roster
in one click.
Royalties accrue against real Meta spend. When you are ready, start a pay run and every creator gets their share at once.
What brands and
creators tell us.
We went from six ads a month to thirty without hiring anyone.
I can finally see which video is paying me, so I just make more of that one.
The Shopify approval flow replaced a gifting spreadsheet and two inboxes.
Free while we are
in beta.
Every workspace has the whole product today. No monthly fee while we are in beta, just a 5% cut of the royalties you pay out.
- Unlimited creators, videos and briefs
- Meta connect, bulk ad upload and ad set templates
- Per creator royalty terms, caps and hold periods
- Product requests with real Shopify orders and tracking
- One click pay runs and Stripe payouts
Running several brands, or need terms that do not fit the standard setup? Book a call.
Questions we
get a lot.
Do I need my own Meta ad account?+
Yes. Hotline connects to your Meta Business account and uploads into your campaigns, so spend, pixel and audiences stay yours. Nothing runs through us.
How are royalties calculated?+
From the spend and revenue Meta attributes to each video, against the terms you set for that creator. A term looks like 15% of revenue, capped at $300 per video, with a 14 day hold.
How much do UGC creators make on Hotline?+
There is no flat rate. Each creator earns against the terms you set for them, so a video that runs and sells pays more than one that does not. You set the percentage, the cap per video and the hold period, and the creator sees all three in plain language before they shoot.
Can creators see my ad account?+
No. Creators only see their own videos, their own stats and their own earnings. Spend, ROAS across the account and other creators stay on the brand side.
Do product requests need Shopify?+
You can approve requests without it. Connecting Shopify turns an approval into a real order with tracking that the creator follows inside the app.
Can one person be a brand and a creator?+
Yes. Roles are resolved per workspace, so the same login can own one workspace and create in another without switching accounts.
How is this different from AI generated UGC?+
Hotline does not generate video. Real people make it, and the royalty attaches to the person who made it. You can still run AI creative in the same ad account if you want to. Hotline only tracks and pays out on the videos its own creators uploaded.
How do creators get paid?+
Through Stripe, to their own connected account. They can cash out once the hold period clears, or you can pay the whole roster at once with a pay run.
They create.
You keep running.
Connect Meta, invite your first creator and have an ad live this week. Free while we are in beta.